By John Souter
Here are Seven Reasons why the
best websites are created by designers who understand website
promotion:
1. The
Best Websites Are Written For A Specific Audience.
As an author I've met many first-time
authors who wrote a book with no idea who will ever read it.
That's a prescription for failure in book writing and in
website building. The best websites are usually written
specifically for a targeted audience. If your website
designer doesn't know who your audience is, he will be unlikely to target the site for
any specific group of
people.
This principle might be deceptively simple.
You don't want to target a website for too large group of
people, say "for women." In this day of specialization, some of the most
successful websites have narrow, small audiences. If you design a
site like a shotgun blast, you risk hitting everything but
your target.
2. Design Your Website So
That It Meets Your Target Market's Needs.
A good website builder studies his audience
carefully to make certain that he knows what they want most.
Once you know what your audience wants most, you are ready
to lay out a plan to meet their needs. Meeting your
visitor's needs is the beginning of how to be an effective
marketing promoter to
them. The more you have to give to your audience, the more
interested they will be in your website and your message.
This is one of the reasons why I like to
give "free information" away on my websites. This
information enhances my creditability because it shows my
readers some of what I know. If your readers like your ideas
and suggestions, they are much more likely to buy your
products.
3. Before
You Create A Website You Should Have A Good Idea How You
Create Your Website Promotion.
Don't make the mistake of thinking that website promotion is a job performed after
you have created a
website. If you know how you
are going to promote a website, BEFORE you create it, then you are more likely to
design the site like a true marketing promoter. If you or your website
designer doesn't have a clue about website promotion, you
won't know what to do when he had finished it and walked
away.
4.
Determine Your Site Promotion Plan Before You Create Your
Website.
Because I had to create my own website
promotions for my own sites, I have thousands of dollars
over the years purchasing or developing several programs and
methods which have proven successful in getting my websites
out on many different search terms on Google. One of my
competitors commented to me recently that wherever they go
searching on Google that they see my website links
everywhere. Believe me, this didn't happen accidentally.
I have a definite marketing plan that I
follow over and over. And I will use not only what I know
but also new tricks just designed for your website to make
certain that you can get found by the people who would be
most interested in your website.
5. A Good
Website Promoter Will Design His Website Around His
Marketing Plan.
I've re-written my main website something
like seven times. I've also created multiple websites to
emphasize different aspects of my same business, all based
upon my marketing plan. Sure it takes time and effort, but
the results in business are worth it. If you want your
website to be a success you must give a thought to how it
fits into your overall marketing plan.
Most business professionals who have been
around for any length of time know where their business is
coming from. You keep doing what works and you eliminate
what isn't working. That's a law of business success which
most of us learn quickly. If you work with me, that's one of
the things I will attempt to help you accomplish with your
website.
6. A
Website Which is Designed for Traffic Is Unlikely to Make
Mistakes With Its Navigation Scheme.
Many web designers create javascript
navigation buttons that are very fun but not very practical.
The best web creators know that the best links your site
will get are found right inside of your own website. This is
why a savvy website promoter takes a lot of effort to create
a site navigation system that will help Google and Yahoo
find each of the pages and list it properly.
I took over a website design project from a
javascript expert who didn't have a clue how web promotion
worked. When I tried to explain it to him -- and even
suggested where he could learn more about site optimization
-- he threw up his hands in frustration and said, "I'm just
not interested in that side of web design."
If you hire a web designer with his kind of
thinking, you'll end up with a website that is "cute" but
which nobody will be able to find in the search engines.
7. Your
Web Designer Should Have A Plan For Developing Offsite
Links.
Many web designers have realized by now that
targeted links coming in from other websites tell Google and
Yahoo what your site is all about. Such links add
credibility to your site and inform the search engines of
the terms that most describe your site. Believe me that the
creation of these
links seldom happens naturally. If you want links, you
(or your web promoter) have to have a plan to create them.
Once I figured out how this worked, I
started to create a system of programs and services which I
could use to help
me get the necessary off-site links that I needed to make my
websites rank well in the search engines. If you don't have
a website promoter who knows how to do this, you can count
on having your website languish in the bowels of Google's
index, so deep down that few will every find you.
Because I already have my own system of link
services and tricks up my sleeve, I automatically include
all of my new website creations for my clients so that they
can have the necessary backlinks to rank high in Google and
Yahoo.
What Are My Qualifications
For Promoting Your Website?
I have authored
in excess of 20 websites over the years. And those websites
have brought in well over $2,000,000 worth of business for my
Hawaii wedding company. I am NOT a web designer who is first
and foremost a technician I am a business professional
who looks at every website I create from a marketing
point-of-view. Even if you just want a simple website to
back up a brick-and-mortar business, I can help your website
get found.
If you are looking for a free lance web
designer who is
also a website promoter, I may just be your man. Even if you
just need website
promotion, let's talk. Call me to talk about your website
project, or drop an email using the button
below .
